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First frequent flyer program for pets

first_imgVirgin’s loyalty to flying animals. Image: yourrightmovellc.com Virgin Australia’s loyalty program, Velocity Frequent Flyer has launched the first frequent flyer program for flying pets.Launched today, the program allows Velocity members to earn up to 300 points each time their dog or cat flies on the airline’s domestic network.According to Velocity Frequent Flyer chief executive Neil Thompson, nearly 30,000 pets fly around Australia every year, with a large portion of those owned by Velocity members.“We know how important their companions are to them,” Mr Thompson explained.In addition to their new loyalty to pets, Velocity has also launched a nation-wide search to find an official pet ambassador for the program.Over the next four weeks, Australians will be invited to enter their cat or dog into the competition via Facebook.The winning pet will receive the title ‘Velocity Pet Ambassador’, and will feature in future Velocity marketing campaigns.Source = ETB News: NJlast_img read more