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Prostate Cancer increases donations with goDonate, & other agency news

first_imgProstate Cancer increases donations with goDonate, & other agency news Astarita, Aldrich & Ward & Big Mallet form partnershipAstarita, Aldrich & Ward (AAW) and Big Mallet have formed a partnership to help the two organisations collaborate more closely.London-based AAW is a global leadership consulting and search practice run by Mark Astarita, Tobin Aldrich and Imogen Ward, while Winchester-based Big Mallet specialises in digital for the third sector.The partnership formalises several years of the two organisations working together as strategic and operational problem solvers. AAW uses workshops in all consultancy projects to help steer teams to develop their own practical solutions. Workshops are also at the heart of Big Mallet’s multi-platform design and concept development service, which created to help charities develop communications that accomplish their goals in creative, design, UX, digital campaigns, and digital marketing.The new partnership will enable AAW and Big Mallet to fuse their approaches to help organisations with their digital needs through interactive workshops with support also offered through to implementation.Tobin Aldrich and Imogen Ward become non-executive directors of Big Mallet, working alongside CEO Steven Ramsay who becomes AAW’s first Creative Director. Big Mallet will retain its technical base in Winchester but will also have a London hub where creative workshops will primarily take place. ICYMI: here’s a round up of some of the recent agency and supplier news, from Prostate Cancer’s adoption of the goDonate platform, to Mind and Open’s DMA win for the charity’s Pause box, and autumn’s launch of Philanthropy & Fundraising, North America (PFNA), in the US by Adrian Sargent and Alan Clayton. Prostate Cancer UK sees donations increase following online overhaulProstate Cancer UK has seen an increase in donations following a recent overhaul of its online donor journey and payment options.The charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC.goDonate has allowed Prostate Cancer UK to create a deeper emotional connection with supporters, keeping them engaged throughout the donation funnel, and resulting in a rise in online donation income of 32% just eight weeks after the launch, which also features additional payment options for supporters. The platform includes support for digital wallets such as Google Pay, Apple Pay and PayPal, which the charity was not able to accept before. Supporters can now give using digital wallets for both cash donations and regular gifts.Prostate Cancer UK has also discovered that a quarter of all regular donations to the charity are now made via digital wallets, and some 31% of one-off cash donations are made using digital wallets.With the new platform, integrated with the charity’s other technology including Raiser’s Edge, Rapidata and Adestra, Prostate Cancer UK can create customised online journeys for specific appeals, while goDonate is also performance-tested to cope with donation spikes, such as TV campaigns and Christmas appeals. Tagged with: Awards DMA Technology Alan Clayton & Adrian Sargent launch PFNA in USACA Philanthropy & Fundraising’s Alan Clayton and Adrian Sargent have launched a seminar and training programme for non-profit executives – Philanthropy & Fundraising, North America (PFNA) – in the US.PFNA is founded by Adrian Sargent, Tina Hudgins, Kyla Shawyer, Geoff Peters, and Alan Clayton. Based in Washington DC, The organisation will guide and support non-profits in achieving transformational growth through five different channels.These are:A proprietary seminar programme featuring interactive design techniques to teach both knowledge and behavioural designResearch and organisational capacity-building services targeted to one client at a timeConsulting services to help client organisations focus and have the structures, plans and behavioural systems in place to maximise fundraising growth and maintain momentumA co-creation creative service partnering professional non-profit creative teams with clients to develop propositions, brands, campaigns and appeals to ensure measurable resultsA neurofundraising lab to test creative appeals with prospective donors to guide campaign decisions and predict results.The launch of PFNA is supported by six years of worldwide research conducted by Sargeant and Clayton to identify key behaviours nonprofits can adopt to dramatically increase fundraising income and supporter engagement to multiply societal impact. Melanie May | 9 December 2019 | News Mind & Open win DMA gold award for Pause subscription productThe DMA has awarded Mind and Open a Gold Award to recognise the success of their ‘Pause’ subscription product.Mind briefed Open to find a new way to cut through the charity marketplace and recruit regular supporters to help deliver its work. The idea needed to stand out from the crowd, engage long-term support, and align to the core values of the organisation’s brand.Research showed that a significant potential audience of younger women were increasingly aware of the need to look after their mental health and looking for products to help them do this – in addition to existing methods such as yoga, meditation and craft.The team also focused on how this audience was engaging with commercial subscription products such as Birchbox as well as having a stated propensity to support and engage with mental health causes.The resulting Pause is a monthly me-time treat to boost wellbeing, delivered to your door (and email inbox) for a donation of £7.50. It has surpassed all its KPIs – hitting annual recruitment targets within the first six months and increasing Mind’s regular giving recruitment volumes by over 20%. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  117 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.last_img read more

Black trans community organizer says ‘Y’All white queers better quiet down in North Carolina’

first_imgThis commentary first appeared April 6 on advocate.com. Qasima WidemanThe day that Gov. Pat McCrory and North Carolina’s General Assembly approved House Bill 2 was the first anniversary of the suicide of Blake Brockington, a black trans teenager in Charlotte. I only had the privilege of meeting Blake, the first Black trans teen to win homecoming king in North Carolina, once. We were at the first Trans Pride event in the state. He had a 100-watt smile, taught me a new line dance and spoke bravely about his dreams, his visions of freedom and his story. He died later that year. I bet my bottom dollar that not a single one of the legislators who passed HB 2 has ever even heard his name. On the morning that HB 2 was passed, I sat in a committee of the General Assembly with several other trans and queer people of color who are part of our statewide #BlackLivesMatter coalition, listening to white woman after white woman take the podium and criminalize our existence. Straight, cisgender (nontrans) white women gave tearful, plaintive speeches about the threat of the “transvestite sexual predator.” They called trans women “men in dresses” and spoke at length about their “fear” of being attacked in the bathroom. White trans women affiliated with big-name nonprofits like the Human Rights Campaign, Equality North Carolina and the American Civil Liberties Union were allowed to speak briefly on the ways the bill would affect them. Many pointed to their own “respectable” bodies, post-gender-affirming surgery and hormone therapy. These women bragged about how well they passed as cis and implored the General Assembly to admit them into the cult of white womanhood and see their lives as worth protecting. No one spoke the name of Angel Elisha Walker, a 20-year-old Black trans woman found dead in Johnston County, N.C., a year before. Her family reported her missing nearly a year before police found her burned-out car in a field, and then discovered her body buried in a shallow grave behind a house near Smithfield. No one spoke Blake Brockington’s name.As I sat in the General Assembly with a strong crew of trans and queer warriors, listening to the scapegoating of trans women (and trans people in general) for the violence of sexual assault, I felt triggered and violently abandoned by people who claim to be a part of my community. I sat beside close friends and fellow members of the #BLM QTPOC coalition, fellow trans survivors of sexual assault, who had all signed up to give public comment and speak on the bill. Not a single one of us was allowed to speak. When I got up to demand we be given the time to speak that had been promised us and said that the General Assembly — which was costing taxpayers $42,000 to hold that special session — could not refuse to hear from trans people of color, I was grabbed by police officers and escorted out of the building.As the governor signed the bill in the dead of night, we took to the streets. Our coalition, consisting of member groups from Durham, Chapel Hill, Greensboro, Charlotte, Winston-Salem and other cities across North Carolina, released a public statement that night calling for a “People’s Special Session” in the street outside Gov. McCrory’s mansion, in the name of Angel Elisha Walker and Blake Brockington. Here’s what we had to say: “This bill undermines municipal democratic control, advancements in anti-discrimination policy and further prohibits wage increases. [It] is a direct assault on working families and particularly working women of color, who are most likely to be paid poverty wages. LGBTQ folks of color are workers, and we are worth more! [It] uses trans panic and the scapegoating of trans women to derail real conversations about safety and consent. Trans and queer people are survivors of sexual assault, too. Our safety matters, and we don’t make our community safer by threatening others with the brute force of the murderous police or incarceration. …“We honor and fight for Blake by affirming that our lives matter. Anti-transgender bias and legislation and persistent structural racism directly impact the devastating rates of suicidality, unemployment, physical and sexual violence, poverty, incarceration and homelessness experienced by transgender people of color. … Trans and queer people of color demand a living wage and freedom from criminalization and discrimination, in the workplace and in the bathroom.”But we know all too well that words are not enough. With a critical mass of more than 2,000 people from across the state, we took Blount Street and created a circle of protection around five queer and trans organizers who chained themselves together in the street in an act of civil disobedience. We read the collective statement issued by the coalition, and invited trans and queer people of color to participate in a People’s Special Session, where they could share their stories of struggle and visions for a path towards liberation. We occupied the street for more than three hours, despite assaults on our bodies by the Raleigh police department. The five queer and trans warriors who committed civil disobedience that night were arrested as thousands chanted: “Revolutionary love, love, love!” and “We gon’ be alright!”The fact that queer and trans people of color and Black folks have led the fight against HB 2 has been erased from local and national media. Despite our coalition’s tireless work to center the voices of trans people of color as we organize against this racist and transmisogynistic legislature, our stories, our demands, and our needs are once again being drowned out and left behind. I have been a part of this broad coalition since August 2015 and have consistently watched the corporate gay Pride movement leave us behind, and erase its roots in the militancy of Black and Brown trans women’s struggle against criminalization and police brutality. The so-called mainstream gay movement has a long history of investing in and accepting sponsorships from corporations that profit off the incarceration of people of color and facilitate the gentrification that displaces us from our homes — building cupcake shops and luxury condo complexes over historic queer community spaces. These corporate behemoths that sponsor Pride festivals around the country also finance and fuel U.S. military invasions of countries in the global south. I have borne witness to how the mainstream corporate gay rights movement has glossed over its radical roots in the unapologetic militancy of Marsha P. Johnson, Stormé DeLarverie, Sylvia Rivera and so many other trans people of color unsung and unnamed. And as my fellow trans and queer people of color wage what is literally a battle for our lives, I have watched us be forgotten, ignored, pushed to the margins of the fight against HB 2 in North Carolina. But the truth remains: We started this movement, and we remain and will always be at its vanguard. That is why Rivera’s words at the 1973 Christopher Street Liberation Day rally ring sharp and resonant in my ears, echoing my current reality from four decades earlier:“I have been to jail. I have been raped. And beaten. Many times! By men, heterosexual men that do not belong in the homosexual shelter. But do you do anything for me? No. You tell me to go and hide my tail between my legs. I will not put up with this shit. I have been beaten. I have had my nose broken. I have been thrown in jail. I have lost my job. I have lost my apartment for gay liberation and you all treat me this way? What the fuck is wrong with you all? Think about that!”QASIMA WIDEMAN is a mixed Black, gender-nonconforming and gay artist and community organizer from Durham, N.C. They organize with Muslims for Social Justice and the #BlackLivesMatter QTPOC Coalition of NC and work as a professional political educator.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more