By Maddy VitaleEven Ocean City, voted Happiest Seaside Town in America and Best Beach in America by Coastal Living magazine, continues to look for ways to rebrand or repackage its wide array of offerings for visitors and residents.Top beaches, family-friendly attractions, amusements, fine dining and boutique-style shopping might be enough for some vacationers.Others need to be lured away – perhaps from another Ocean City – albeit in another state. Or even lured a few more miles south while skipping other beaches along the coastline a bit closer to North Jersey.Ocean City’s Tourism Development Commission members are considering those issues, which is why they laid out an e-marketing plan with their marketing strategist, Xander Becket, of Webpage FX. During a meeting Thursday, the team highlighted ways to showcase “America’s Greatest Resort.”The commission spoke about how to advertise Ocean City through a variety of channels. They discussed forms of marketing from traditional to web-based utilizing different social media platforms.Marketing strategist Xander Becket gives a presentation to the Tourism Commission.The message is clear: providing information on an abundance of activities to keep locals entertained year-round and present a fun-filled, memorable vacation resort for visitors that will keep families coming back year after year.Becket said the plan is threefold: promoting Ocean City to attract new visitors, bringing visitors back for the offseason and promoting the island while people are here on vacation.Some of the discussion focused on opening up the advertising to other areas. Ocean City visitors primarily come from New Jersey, Pennsylvania, the District of Columbia and New York.Commission Chairman Burton Wilkins wanted to know how Ocean City does as far as the e-marketing figures go in Northern New Jersey.Michele Gillian, executive director of the Ocean City Regional Chamber of Commerce, asked about focusing a bit more in Delaware, Maryland and the District of Columbia.“We seem to always do well there,” she said. “We definitely should concentrate on that area.”Commission member Wes Kazmarck, who represents the Boardwalk businesses, said what he has found is Northern New Jersey families tend to shop.“Being boots on the ground in my store, I feel when they do come, they spend a lot,” he noted.Gillian said concentrating on North Jersey, Maryland and Delaware would be a good idea and still keep up the marketing campaign in Pittsburgh and Harrisburg, Pa.Becket said he could target those areas. He said overall, the plan for 2019 will be similar to 2018, with the aim at attracting all ages to the resort.He highlighted some of the demographics through last year’s campaign.“Demographics are based on all traffic sources,” Becket pointed out. He said much of the information comes through looking at the numbers and information yielded by Google searches, which, he said, accounts for about 65 percent of the figures looked at.“Almost two-thirds of the traffic coming into the website are women,” he said. “There are two markets here. The parents and the grandparents are visiting the website.”The primary age groups are 25-44 and 45-64, he noted.Gillian said the online advertising campaign is off to a good start.Advertisements on Google, Facebook and YouTube continue to attract people of all ages, Becket said during his presentation. Traditional forms of advertising, such as direct mail, brochures, billboards, magazines, newspapers and vacation guides continue to be used as well.Gillian told the board that the billboards on I-95 and on the Walt Whitman Bridge in Philadelphia are huge attractors to Ocean City.The commission also discussed the addition of some newer advertising tools on social media platform such as YouTube, which is in the works.The main difference in the marketing plan this year, Becket emphasized, is the idea of opening up the e-marketing campaign to include November and December.“Right now, the bulk of the online campaign is now through the (summer) season,” he said. “It would be easy to branch out a bit.”Becket said this way, families could look into how they want to spend their summer vacation over the holidays.“We need to get out in front of them,” he said.“We haven’t done this yet,” Wilkins responded. “It is a great idea.”Gillian echoed Wilkins’ sentiment, saying, “That is when people make their decisions, at the Thanksgiving table.”In addition to hearing about the marketing plan, the commission members approved several resolutions Thursday for a variety of services, including the distribution of marketing materials at welcome centers, professional service contracts for billboards and contracts for companies to do the marketing campaign.For more about Ocean City visit www.oceancityvacation.com.Beachgoers pack the sand next to the Ocean City Music Pier at Eighth Street in July. Ocean City’s family-friendly Boardwalk attracts big crowds each year.
Tusker have also signed experienced winger George ‘Blackberry’ Odhiambo from Gor.However, Matano says that names alone will not be enough for them to challenge for the KPL title.“Names do not play football. They can have the biggest names, but what matters is what you do on the pitch. That is my challenge to them. They have to prove that they deserve to play and they have to play to protect their names. Only those who deserve will earn a chance in my team whether you are a big name or small name,” Matano told Capital Sports.Tusker FC midfielder Humphrey Mieno makes a pass under pressure from Hashim Sempala during a training session at the Ruaraka Complex on September 24, 2019. PHOTO/Timothy OlobuluMieno hasn’t started the season yet as he has just recovered from injury while the rest have had a feel of Tusker’s season already with three matches down.Tusker have four points after their draw against Mathare United and victory over Zoo Kericho helped them rub away the opening day blues of a 5-2 spanking at the hands of defending champions Gor Mahia.“We had a bad start to the season but it was because of circumstances that were beyond us. We had so many injuries for that game and we had to patch up the squad. But we have managed to recover and the players now know that the league is not easy and have picked up very well,” the tactician noted.This season, Matano says he wants to help Tusker regain its respect in the league, only falling short of declaring his thirst for a third Premier League title as coach, a second with Tusker and the brewers’ 12th overall.This is how it is done! Tusker FC head coach Robert Matano demonstrates a point during shooting practice during a training session at the Ruaraka Complex on September 24, 2019. PHOTO/Timothy OlobuluTusker is the only side to break the Gor Mahia dominance since 2013 having lifted the crown in 2016 after edging out Gor who were docked points due to crowd trouble. This season, Matano hopes he can bring the glory days back to Ruaraka.“The Lion has his own respect as a coach in this country, Tusker has its own respect as one of the big clubs in this country. We have to get that respect back and the only way to do so is by winning our games and being in the top,” the tactician, nicknamed ‘The Lion’ because of his tough coaching regimen said.“We need to be consistent in our results and play good football,” he added.-Sofapaka test-The brewers aim to keep their winning barrels rolling and their next sojourn takes them to Machakos where they face Sofapaka, a side that started the season slow but has picked up as well.Being his former side, Matano expects a tough duel but says the come-from-behind victory over Zoo will inspire them to face Batoto ba Mungu.Tusker FC head coach Robert Matano passes instructions to his players during a training session at the Ruaraka Complex on September 24, 2019. PHOTO/Timothy Olobulu“This will be a battle of former champions with a lot of mutual respect with each other. I know it will not be an easy game because Sofapaka have a strong team after recruiting well,” Matano underscored.“However, we have so much confidence after last weekend’s win. There is so much that three points can do in lifting the morale of the players and the technical bench. There is renewed energy and belief whenever a team wins and we will ride on this,” stated Matano.The two sides have already met this season, facing off each other in a pre-season friendly match at Ruaraka, a game that ended 2-0 in favor of the brewers.0Shares0000(Visited 46 times, 1 visits today) 0Shares0000Tusker FC head coach Robert Matano shouts out instructions during a training session at the Ruaraka Complex on September 24, 2019. PHOTO/Timothy OlobuluNAIROBI, Kenya, Sep 25 – On paper, Tusker FC has one of the most balanced and potent squads in the Kenyan Premier League with several stars returning to the side to blend in with a crop of young players signed up by head coach Robert Matano.Midfielder Hashim Sempala returns to the side after four months at Gor Mahia, Humphrey Mieno returns after spells with Gor and Ethiopia’s St. George while defender Eugene Asike also makes a permanent return after missing most of last season.
Flournoy >> On Sunday a Flournoy man reported to the California Department of Food and Agriculture Brand Inspector that he believed one of his calves was stolen. The calf was later located and returned to its owner. The suspect in the incident was identified as Daniel Humphrey, 27, of Flournoy, who has not been found. On Tuesday, brand inspectors and Tehama County Sheriff Detectives met with the victim, Arthur Thompson, 65, who reported he believed Humphrey had stolen one of his Black Angus …
There is nothing more powerful or more useful than a healthy, optimistic set of beliefs. Optimism is an empowering mix of hope, belief, and confidence. It simply doesn’t pay to be pessimistic, and it doesn’t pay to be a realist if being a realist means not operating with a sense of hope, belief, and confidence.There are many more pessimists than there are optimists, and your optimistic belief and attitude is under constant assault from outside forces.For some, their optimism is fragile. It hasn’t taken root deep enough that it can’t be undone by pessimists and cynics. Here is how and why pessimism wins and what you can do about it.When pessimism gets the last word. Pessimism wins the battle for hearts and minds when it gets the last word. The pessimist or cynic continues to chip away, constantly criticizing, complaining, and reminding would-be optimists of just how difficult things really are, that things should be easier, that things are better somewhere else.Try this. Ask the pessimist: “What’s the other side of your argument (complaint, idea)?” Then be very quiet.When pessimism comes from the leader. Pessimism always wins when it comes from the leader. An organization is an extension of its leader. If they don’t believe, if they don’t have confidence, neither will the organization. A leader provides a vision, without optimism, there is no real vision.If you are in a leadership role, you need to change fast. Go on a negativity fast, and stop taking in anything negative.When no one opposes negativity. Optimism loses when no one opposes pessimism. This is how cultures are destroyed by a few negative people. The pessimists are so sure that things are bad and getting worse, and they speak about so relentlessly, that it starts to take hold in others. Without someone to oppose pessimism, it wins without a contest.If you are in a leadership role, you have to protect your culture. If you’re not, stand up to the pessimists who would have you lower your personal standard. Visibly call them on their poor attitude and beliefs, playfully if you can, more directly if you have to. You have a right to protect yourself.When negativity plays on fears. There are only two real emotions, love and fear. Everything is a derivative. Pessimism is so powerful because it speaks to your fears. The more you fear, the more the pessimistic attitude and belief system takes hold. The more the pessimistic attitude and belief system takes hold, the more you fear.Ask the pessimist, “What fear do you believe is driving you to believe that idea?”Optimism is a powerful force. But so is pessimism. Don’t let negativity destroy your empowered attitude and beliefs.
About 100 villagers tied 25 people with a rope and paraded them through a 2-km stretch to a police station in Khandwa district of Madhya Pradesh on Sunday for allegedly transporting cows to Maharashtra, the police said. A video of the purported incident showed several villagers carrying sticks and forcing the alleged cattle-transporters to do sit-ups holding their ears amid cries of “Gau Mata Ki Jai”. The incident happened in Sanwalikheda village in Khalwas area, about 60 km from the district headquarters, a police officer said. “We have booked the people ferrying the cattle for doing so without requisite permissions. We have also lodged a case against the villagers, including farmers, for ill-treating those booked for unauthorised cattle transport,” Khandwa Superintendent of Police Shiv Dayal Singh said. “Villagers brought the group transporting cows to our police station. We seized 21 trucks used for the purpose. The cows have been shifted to a shelter. They were taking the cows from Harda district in M.P. to Maharashtra,” said Inspector Harishanker Rawat of Khalwas police station. The incident comes a day before the start of the Madhya Pradesh Assembly session in which the Kamal Nath government is likely to table an amendment in a law to curb violence in the name of cow protection.Act amendment The State Cabinet last month approved the proposal to amend the M.P. Cow Progeny Slaughter Prevention Act, 2004. The move to amend the law, cleared during the previous BJP government, came after a Muslim man and woman were beaten up on suspicion of carrying beef in M.P.’s Seoni district in May.
Catholic schools seek legislated pay hike, too Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting Toronto’s Jurassic Park adds college vibe to NBA Finals Switzerland’s Roger Federer plays a shot against Italy’s Lorenzo Sonego during their first round match of the French Open tennis tournament at the Roland Garros stadium in Paris, Sunday, May 26, 2019. (AP Photo/Michel Euler )PARIS— Roger Federer and Rafael Nadal play German qualifiers in second-round matches at the French Open.Federer faces 144th-ranked Oscar Otte in the main stadium, Court Philippe Chatrier.ADVERTISEMENT PDEA chief backs Robredo in revealing ‘discoveries’ on drug war View comments DA eyes importing ‘galunggong’ anew Don’t miss out on the latest news and information. MOST READ ‘Rebel attack’ no cause for concern-PNP, AFP Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Nadal meets 114th-ranked Yannick Maden on Court Suzanne Lenglen.Federer is playing at Roland Garros after a four-year absence, while Nadal is aiming for a record-extending 12th title at the clay-court Grand Slam tournament.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsAlso, sixth-seeded Stefanos Tsitsipas plays Hugo Dellien on Wednesday.In the women’s draw, last year’s runner-up Sloane Stephens faces Sara Sorribes Tormo and second-seeded Karolina Pliskova is up against Kristina Kucova. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Sports Related Videospowered by AdSparcRead Next Two-day strike in Bicol fails to cripple transport